E-VISION: A New Graphic Identity for CevivaGroup Evolution & Adaptation ensures Survival of the Fittest
What's the old adage? Nothing is as constant as change . . . and change in the rapidly-evolving world of Marketing is mandatory, especially as the true potential of such concepts are clarified.
CevivaGroup has as its primary Vision the seamless partnership of the critical elements constituting what we casually refer to as "Marketing"; combining that integration with the explosive evolution of technologies underlining the management and manipulation of product, communications, relationships and experience, and we move the yardsticks much closer towards achieving a state of seamless completeness.
Which permits us the luxury of concentrating on the information content and decision-support resources at our disposal, as opposed to mastering the disparate sources contributing to our aggregated ideal.
Convergent Integration - a cooperative and collaborative state to which we aspire, confidently. A single control point through which individual requirements and preferences are linked in a coordinated whole infinitely more powerful than the sum of its parts.
The Convergence of Business & Marketing Productivity & Resource Management
The CevivaGroup™ is a Business Management and Integrated Marketing collaboration of productivity solutions, consulting, and resource management services. Our focus is primarily the convergence and integration of Marketing, Management and Business Development solutions for retail, distribution and service business.
Our service solutions resources and brands are evolving rapidly, in parallel with the evolution of integrated virtual business concepts which impact on business operations globally and locally, across traditional geographic, market, product and size segmentation.
Not unlike the rapid deployment of outsource solutions to restrain overheads and enable freedom of upgradeable resource evolution, our ongoing strategy refocus helps us retain a leading-edge trend perspective on, and the flexibility to accommodate those trend shifts through appropriate acquisition.
The CevivaGroup™ and GAHMS˛ are complementary in their joint management of current client management and ongoing new client recruitment, sharing the resources of each organization to present a seamless suite of solution services and consultative business management. Many components of the SBE Entrepreneur Portal approach to Business Management Solutions are provided by or through one or more of these entities.
Depicted are some of the service brands under which we administer our current and prospective service offerings; this "campus" is undergoing its own unique directional convergence and integration in sync with the continued evolution of our environment.
Integrated Marketing You Need to Start with Integration
You can't achieve an effective integration of your marketing, communications, promotional, design and CRM objectives unless you start from a position of integration. In other words, you can never successfully integrate Marketing Objectives and Strategies if you are attempting to orient initiatives emanating from separate strategy & creative teams. They will never truly represent an integrated solution, converging with (we assume) some directional similarity while arriving at their respective destinations independently of each other.
Integrated Marketing can best be defined as a convergent conceptual, operational and executional strategy delivered by resources with experience and expertise in each of the Marketing disciplines. A Single Customer Experience, regardless of message or medium.
Our approach, based on experience, is to integrate Marketing resources within an environment comfortable to a category of Client requirements - several examples of our IM brands are shown below. More importantly, if the shoe doesn't fit well, we will realign appropriate resources from within our expertise to best integrate our capabilities with our Clients' expectations, ensuring that they hit the Client's Requirements Target in the bullseye.
If you are interested in discussing your existing, or desired, Integrated Marketing requirements, please click on any of the icons below to send us an eMail.
Creative & Design Resource Solutions The Integrated Creative Experience
The creative process is a very individual experience - and too often the creative process is managed by the preferences and priorities of the agency/resources charged with delivering the Client Personality. Unfortunately, this often results in a profile which better reflects the priorities and preferences of the resource team than it does the true/desired character of the Client.
Which is why CevivaGroup™ has undertaken a different approach - simply, by remaining small, and by isolating specific integrations of market, product, character/personality, brand identity, communications objectives and results measurement in vertical solutions. In this way, we can better match our resource capabilities with the mutually-determined objective criteria of the Client - ensuring a more 'creatively-direct' process, a superior product and outstanding results.
Whether you are a startup entrepreneur, a small/medium business entity, or just a good idea looking for a kick-start, our approach ensures that we will be an inspirational (as opposed to perspirational) partnership.
Several vertical creative portfolio solution brands are illustrated below; for more information on these or on your/our other options, click on any one to send us an eMail inquiry.
Intelligent Consulting Resources Finding Out What You Don't Know
There's an old adage . . . "Those who can, do. Those who can't, consult."
It's known as an adage because it's usually true. Usually. Our interpretation is different . . . "Those who can, do. Those who CARE, consult."
A BIG diffeence! Our professional experience and expertise is real, and we're collectively putting that expertise to work through our mutual interest in supporting the growth and management of entrepreneurs and small/medium enterprises.
Again, believing that we are most productive on the clients' behalf when we integrate our Partner & Associate qualifications by converging compatible backgrounds, technologies, markets and projects. Examples of this integrated solution approach are shown below. More importantly, our breadth and depth of real-time experience allows us to assemble the resource components which will most likely ensure success for the client, and to modify that resource should the project evolve along a broader definition than first anticipated.
We're passionate in our commitment to help - and we'd look forward to working with you. Click on any the icon to send us an eMail.
