It's never been easier to talk to your customers and prospects - and it's never been harder to ensure that all these forms of communications - in-store, advertising, direct marketing, internet - are consistent in their look and feel. You want all of your customers and targets to gain the same positive impression of your business, your products and your services.
"The whole is greater than the sum of its parts!" By effective creative and executional guidance, and strategic use of the right media against the right audience, you take advantage of a powerful business driver.
With the integration of Marketing, Operational and Retail specialists at GAHMS˛, an impactful and productive communications strategy is affordable for any small and medium business.
You know yourcustomers - and the best way to build your business is by understanding who they are, and what they think.
Are they happy with the services you provide compared to your competition and the market? Do they think you could do better? Do they know that you are interested in their opinions? How loyal would they be to your business if you took the time to ask?
In the same way, you can explore how to expand your customer base by learning about what the rest of the market, and your competitors' markets, think - and from that, understand how to revamp your Products, your Environment, and your Communications
Which is exactly where any progressive business should be heading - no matter how small or large they may be. in the most cost-effective manner.
What exactly is SMARTRetail ™
There are four primary drivers of success in Retail, consistent in whatever market, product or customer segment you operate your business; they are:
√ Your PRODUCT - (really, anything goes) √ Your ENVIRONMENT - (whether physical or virtual, office or store, major or micro market) √ Your COMMUNICATIONS - (information, merchandising,marketing, support, education) √ Your CUSTOMERS - (customer satisfaction, experience, opinions, migration)
The inter-relationship between these drivers is critical to the success of your business - and success is most easily achieved when you utilize a marketing resource that effectively manages these drivers.
Integrated Retail Your Store Environment Whether you operate a retail business environment from a storefront, from an office, or even from a web retail site, you may be considering a refresh of this environment, and considering your options - upgrading, renovating, or simply giving it a facelift.
Assuming you have carefully evaluated your market, your competition, and have some idea of the potential payoff of such a rework, a critical step is the development of your new environment plans - Have you considered what your competition is doing well/not so well? What will your customers think of your proposed changes, and will it change their behavior in any way?
Retail Design and Display
This Solution combines disciplines from the Integrated Marketing, Design & Display categories, and delivers a complete environmental solution, whether that be a retail store, a business office, or an event. Services include: - digital graphics and signage - integrated project management of design, build, and development - award-winning national multi-unit retail design and execution - retail environment maximization - store specification and build-out and prototype execution.
What is Smart Design ? Smart Design is the product of the combination of aesthetics (form) and purpose (function) in a manner that achieves the objective of driving incremental business through a common look and feel and a customer contact strategy that drives them to the business.
It's analogous to a person being intelligent and good-looking - combining both attributes is the best way to ensure success. Within the SMARTMarketing™ portfolio are the design, decor, branding and visual creative resources, combined with the retail, store development, promotional and direct marketing, merchandising and advertising disciplines which platform the delivery of the customer messaging.
So there is a Design component, as we are broadly referring to all creative tasks, to each Marketing strategy, including:
- Communications Design - all media and collateral materials - Retail Design - store environment & fixturing - Event Marketing - the look, feel and presentation of all types of event concept - Promotional Decor - short-term/seasonal or celebratory look and feel - Commercial Decor - retail, office and commercial space decor and environment, seasonal and ongoing - Residential Decor - home interior decorating, new construction and renovation, events,seasonal requirements - Web Design - the look and feel of the Web and its components - Visual Merchandising - not only retail, but the presentation and packaging of virtually anything, anywhere.
Here are some examples of Design, both in and outside of a Marketing context:
Floral Design and Decor is a Key Visual Element Our experts put their artistic talents to work to create visual excitement for department store windows and interiors. They also design layouts and decorative elements for the interiors of office buildings and businesses, and create original and innovative decor for special events.Specializing in large-scale flowers, plants, shrubs and trees.
To meet all of your requirements, you can make use of their creative skills while customizing your solution to address your look and feel.
Integrated Retail Your Product Portfolio Product is your responsibility. You have an understanding of what you are offering and who's buying it - and you have a plan to attract the right customers.
As part of scoping out your objectives from a business development perspective, our Integrated Retail and Marketing team can assist with your Marketing business plan, and how to build your product portfolio.
Events: Planning, Decor and Execution
Design, Planning and Coordination for your special occasion - business or personal.
No occasion is too big or celebration too small to be made special. Our event planners will assemble the best event team available for your occasion(s), customized to meet your needs and budget.
Our flexible group of specialists can provide overall decor and event planning, installations, florals, tents, rentals, sound & lighting, entertainment, invitations, programs , guest list management and much, much, more.
